The Challenge
Case Study Client
The transformation of Pyrenex’s online customer journey thanks to Fitle
Our Impact
55
Size recommendations over 12 months:
+28
Proportion of buyers using Fitle:
11
Percentage of revenue generated after a size recommendation
The brand
Pyrenex is the French brand known for its high-end down jackets and windbreakers. Since 1859, Pyrenex has developed a unique know-how and is committed to the quality of its natural French filling used in its ready-to-wear collections and bedding items. In addition to its commitment to quality, Pyrenex places great importance on sustainability and environmental responsibility.
“A down jacket that keeps evolving and has become "fashionista," "lifestyle," suitable for both city and mountain wear, and is reinterpreted by designers like Alexis Mabille and Alexandre Vauthier.”
Édouard CrabosCEO de Pyrenex
The project
According to a 2022 study by Storyblok involving 6,000 shoppers, 60% of respondents have abandoned an online purchase due to a poor site experience, and 42% decide whether to stay or leave a website in less than 10 seconds. Over the past few years, user experience has become one of the key decision-making factors in the purchasing process and a cornerstone of e-commerce success.
As a brand renowned for its exceptional craftsmanship and commitment to quality, Pyrenex strives to deliver an online experience that matches its high standards. This is why Pyrenex chose Fitle.
Constraints
Pyrenex wanted to offer its customers a friendly and intuitive environment, allowing them to easily navigate through different collections, discover the latest arrivals, and make purchases with confidence. It was therefore crucial that the chosen solution integrated seamlessly without creating any friction in the purchasing process.
The results
Thanks to Fitle, Pyrenex has experienced a significant improvement in its KPIs such as:
Number of size recommendations in 1 year: 55,000
+ 28 % of buyers used the Fitle plugin
+ 11 % of the revenue generated from a size recommendation
Rating of 4.9/5 based on 3 750 reviews
The users of Fitle at Pyrenex give an average rating of 4.9/5, highlighting the accuracy of size recommendations and the improvement of their online shopping experience
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