Case Study Client
Size recommendation boosted Volcom’s online sales
Our Impact
7.3
The visitors who used Fitle make significantly more purchases
+38
Proportion of buyers using Fitle
46
Size recommendations over 12 months
The Brand
Volcom is an American brand founded in 1991, specializing in clothing and accessories related to board sports such as surfing, skateboarding, and snowboarding. Inspired by a rebellious and creative culture, Volcom primarily targets young enthusiasts of these disciplines. Its slogan, "True to This," reflects its commitment to authenticity, freedom, and personal expression.
“Fitle reassures our hesitant consumers and improves our sales. Through the Fitle Dashboard, we can easily track the behavior, data, and KPIs of our customers.”
Hélène TricaudCustomer Success Manager de Volcom
The project
According to a 2023 study by McKinsey consulting firm, the cart abandonment rate in the online fashion industry was 75.9%, whereas Statista reported this rate at 68.3% in 2016.
In this context, it is critical for brands to offer the best user experience to their visitors and create a trustworthy environment where the purchasing process is simplified.
As increasing business volume is a key priority for Volcom, the brand chose Fitle with the aim of boosting its online sales conversion.
Constraints
Volcom wanted to offer a personalized experience to its customers, with a precise and user-friendly size recommendation tool. The brand also sought to avoid technical complexities and be able to quickly deploy the solution.
The Results
Thanks to Fitle, Volcom experienced a significant improvement in its KPIs such as:
Conversion rate x 7,3
Percentage of buyers using Fitle +38%
Number of size recommendations in one year: 46,000
Rating of 4.7/5 based on 30,000 reviews
Fitle users at Volcom give an average rating of 4.7/5, highlighting the accuracy of the size recommendations and the improvement of their online shopping experience
