Case Study Client: Shilton
Turning size recommendation challenges into opportunities for an optimal experience at Shilton
Our Impact
5.3
The visitors who used Fitle make more purchases
-6.4
The visitors who used Fitle are less likely to abandon their cart
30
The average cart value after using Fitle has increased
The brand
Shilton is a French clothing brand founded in 1993, specializing in men's ready-to-wear. It draws heavily from the world of rugby, an iconic sport that has shaped its identity and aesthetic. Shilton positions itself in the sports-chic niche, offering clothing that is both stylish and casual, combining comfort and style.
“The tool Fitle is very reliable and comprehensive: many of our clients use it and are delighted with its ease of use. Since the deployment of the solution, we have also noticed a reduction in after-sales service and logistics.”
Ludovic PerninConsultant Marketing Digital chez Shilton
The Project
The clothing purchased online falls into the category of products that experience the highest return rates, accounting for 25% of all online product returns across all categories. Managing returns represents a critical cost for brands (customer support, logistics, return fees), especially since most brands, including Shilton, absorb these return costs to encourage sales. The lack of clarity in sizing is also a significant roadblock in customers’ decision-making processes, which negatively impacts conversion rates and limits brands’ ability to sell their products.
In response to this issue, Shilton chose Fitle to transform the challenges of sizing into opportunities.
Constraints
Shilton wanted to propose a customized experience to its clients and a sizing recommendation tool accurate and easy to use. The brand wanted also to get rid of the technicalities and deploy the chosen solution as soon as possible.
The results
Thanks to Fitle, Shilton experienced a significant improvement in its KPIs such as:
Conversion rate x 5.3
Average cart value + 30%
Cart abandonment – 6.4%
Revenue share with Fitle +31%
Rating of 4.6/5 based on 550 reviews
The users of Fitle at Shilton give an average rating of 4.6/5, highlighting the accuracy of size recommendations and the improvement in their online shopping experience.
