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The 3 shopping micro-moments by Google

Have you ever heard about micro-moments? Keep that in mind: when your customers start shopping, they follow a 3 steps omnichannel path. A Google research team came to this conclusion in 2016. But what exactly is a micro-moment? Micro-moments are intent-rich sessions when people turn to their smartphones or other devices to know, go, do or…

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The main female body shapes

At Fitle, we believe in something simple: it is not possible to individually help each consumer about his (or her) size and fit without a deep understanding of his body. That is the moment we start considering body shape. Body shape can be very different for a same age – height – weight combination. Today,…