Best Practices To Double Your ECommerce Sales
Most of online businesses and ecommerce websites wish to stand higher than their competitors. Needless to say that some precise SEO practices can get you there. That is the reason why you need to follow these steps if you don’t want your desire for more sales to be just a distant dream.
1 – Research
In order to establish a true SEO strategy, you have to start by doing a research work. Actually, you have to look for the keywords that are related to your business. You absolutely have to identify these keywords in a thoughtful way because doing otherwise might cost you. For example, it could hold back your conversion and traffic acquisition. You also have to be careful not to target too long keyword because they could prevent your website from being well referenced.
To conclude, you have to avoid common keywords on which you could have too much competition. That would make you disappear behind the great actors of the market.
This needs a lot of researches.
2 – Establish a keyword strategy
When several pages of the same website target the same keywords, it confuses the browsers who are unable to reference the pages the right way. If you desire to optimize your ecommerce website, you have to adapt your website’s hierarchy.
Finding the same keywords on different pages is not permitted. In order to avoid these mistakes, you have to establish a well-organized plan with specific keywords for each page.
3 – Produce appropriated content
In order to avoid SEO mistakes on ecommerce websites, it is necessary to produce content that will both inform and attract your readership.
For instance, if you sell rugs, it is useless to present your brand as the best that ever was in your blog, otherwise the consumers will idealize your brand and they will think that your products are below their expectations. The trick is to emphasize that your fabrics are the best and to show consumers what you bring to the rug’s market. In other words, your content must reflect your brand, the reason why you have created it. It must not be about your vanity and your desire to outshine your competitors.
4 – Put appropriate keywords in your blog
Blogs are an excellent way to increase your ecommerce website’s traffic. They will help you in the process to get well referenced. They are the perfect place to target the keywords that you could not figure on your website other pages.
However, you have to be careful not to transform your blog into a big keyword container. You can elaborate a strategy to place some of them (notably long tail keywords) but you have to keep in mind that your blog produces content for users. You have to produce relevant content, you must not fill it in an unthoughtful way.
5 – The importance of your website’s design
Contrary to what you could think, your website’s design is one of the most important aspects of its natural referencing. An attractive and captivating design is the key to generate more traffic. It can be complicated to know how to create an effective website in terms of referencing without the help of a professional but you can find a lot of advice on internet.
It is also quite difficult to stand out from the crowd of existing ecommerces. That is the reason why your website must have every necessary elements to attract the customer’s eye and make him want to navigate on your website.
6 – Competitors and backlinks
One of the very important things to remember when constructing your website’s hierarchy is the internal link building. You must be aware of this strategy when creating your website because it is most likely that your competitors have done the same thing ? Creating interlinking pages that interlock within each other is a huge asset in terms of SEO referencing. Take the time to study your competitors websites in order to understand their strategy. If you don’t, you might regret it later when seeing you SEO ranking. It is also very important to keep an eye on your competitors at all time.
7 – Analyse and identify the situation
When it comes to SEO for an ecommerce website, the most important thing is to be able to identify problems when there are some. Once you know how to handle the biggest problems, it will be easier to focus on more important tasks. For instance, if your website’s loading time is too long, your visitors probably won’t wait until the end of the loading. If this occurs, you may have incorporated the some wrong SEO design on your page, which results in a big slowdown on your website. If you do not manage to fix this problem after you have tried, you can try to change CMS, reduce images size or to free some space on your server. You will have to carry out SEO analysis in order for your ecommerce website to be optimized.
8 – Page optimization
You can’t neglect the fact that you need to optimize your website pages and your internal link building. These are very effective ways (along with internal mesh) to increase your SEO rank straight from your pages.
However, this is not the most important aspect when creating a flourishing ecommerce. In fact that is a good news because there are more important things to handle that will increase your clic rate. Nevertheless, it is important to take good care of these details when adding new products on your website.